Whoo-ee are we sick of crappy AI Detectors! And we're stomping our feet at the idea that em dashes are 100% a sign of content created by AI. Seriously? Technology that can't even differentiate between Medicare and Medicaid when it's cranking out … [Read more]
Why AI Can’t Match the Senior Living Voice
The senior living voice. Getting it right requires understanding and empathizing with the fears and frustrations older adults searching for care options have. Even then, it’s tough to master, especially for people who haven’t worked with older adults … [Read more]
Writing for an Older Audience: Clarity, Respect, and Engagement
A few times a year we do a quick dive into our subscriber list. It's something we started when SCCS was launched almost 14 years ago and continue to find value in doing. Year after year, our primary audience remains our friends in the senior living … [Read more]
The Curse of Knowledge & Senior Living Copywriting
We're popping in this week with a short but important reminder about the curse of knowledge. Our editing team has been working their way through two projects for short-term clients this month. The scope of work for each client was for our team … [Read more]
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