If you are an assisted living provider or a home care agency, chances are you’ve kicked around the idea of starting a blog. But for most senior care providers, time is something you never seem to have enough of each day. How do you decide whether or not a blog is worth the investment?
The Senior Care Specialists have a few tips to help you decide to blog…or not to blog…
- We all know that families don’t decide overnight to move a loved one out of a home they may have lived in for several decades to an assisted living. Or allow a home care aide in to their home. Unless a crisis happens, it is usually a decision they come to terms with gradually. From the first time they enter, “What is Assisted Living?” into the Google search box to the time they make a move can take months. Even years. A blog allows you to have an on-going conversation with families during that time. Even if they lurk and don’t comment, the whole time they are reading about fall prevention at home and nutritional needs of seniors and how to talk with a parent about giving up their car keys, they are starting to think of you as a senior care expert. That is what ultimately makes your phone ring or your Inbox fill up with Requests to Schedule a Tour.
- Since the Google Panda update, fresh content is more important than ever before. Now even small companies with thoughtful, industry relevant blog posts can compete online. But you don’t have to post multiple times a day to see the results. This graphic from our friends at Hub Spot may help convince you. Even posting a well-written article two or three times a week can help more families find your senior care community.
- Another advantage to blogging is that frequent, relevant content attracts inbound links. That in turn earns you more indexing from Google and, ultimately, better position for the home care and assisted living key phrases families are using to search.