We Play Well in the Content Sand Box
Is your InBox packed full of eNewsletters? Your Flipboard full of all of the great content you subscribe to and “mean” to get around to reading? It is a full time job staying on top of the rapidly evolving digital world. We know our senior living and senior care partners already have several full time jobs – resident care, keeping up with senior care regulations and so on and so on… Every few weeks we try to share a few of our favorite articles and videos to make it easier for you to stop on top of all things digital. Especially as it relates to SEO and content.
Here are a few of our favorites. Maybe you can read them tomorrow night during a “vintage” episode of Scandal?
Content and Links
Creating Content For Earning Links
We think this one is important because links are content’s queen. And our pal Matt Cutts says more Penguin update(s) are coming this year… So drag your cursor up there and take a look. Let us know if this helps to reinforce the importance of unique, fresh content OK?
Speaking of our friendly Google spam-master in chief…and don’t we do that a lot?
Matt Cutts says more Panda and Penguin updates ahead.
Google Glass
Have you been paying attention to the buzz about Google Glass? We’ve heard bars in Silicon Valley are already banning them… Here is a great video that demonstrates them and a fun article from our pals at Mashable. Could life really be this easy? And the big question… will these be available in pink? Seriously.
NeuroMarketing
Are you starting to become more and more interested in this area? We are. We have been trying to find ways to correlate it to senior living decision maker behaviors. eBook coming later this spring or summer.
Neuroscience and Reader Comments
The senior care industry still isn’t sold on social. Especially Twitter. We aren’t going to try to change your mind. We are on the fence, too. Seems like the demographics show too low of an age and income range for most of senior living. But with social search becoming a reality…it’s time to learn more about the flight path of the little blue bird.
Twitter talks about Promoted Tweets
Twitter Improves Mobile Search
Have you found an article you would love to share? Feel free in the comments below.
As always… Shoot us an Email if we can help you develop content the meets senior care decision makers where they are in their search…