Advice from the Experts at Senior Care Content Development
We spend a lot of time here at The Senior Care Specialists talking about what to do with your senior care content. We thought it was time to share some of our best advice on what NOT to do…
- Fail to Respect Your Audience. As a piece of your orientation and training offline, you no doubt cover this. Things that are just annoying to families. For example, it is their mother not yours. So make sure you say it that way online, too. Don’t call them Mom. Or Dad. But “your mother” or “your father”. It’s just good manners really, right? That’s what we are promoting here. Good manners in our online senior care conversations!
- Use “Assisted Living” or “Home Care” in …Every.Single.Sentence. Seriously people… we still see that! It’s called keyword stuffing. We know you want to optimize for those words, but do you want anyone to actually stay long enough to read your content? Say it with me, “The best SEO is great content!!”
- Neglect the Journey. Read our many past posts on this topic. It gives me an eye twitch when I see expensively created sites that neglect to have a strategy that encompasses the entire senior care decision journey. Do you have a master content plan that reaches family caregivers at each of the touch points and triggers?
- Don’t Make it All About You. We’ve talked about this before. It is one of the most common mistakes we see. Check out our Toby Keith post to learn more.
- Fail to Socialize. See our social buttons here, there and everywhere? While we are having some designed that look a whole lot cuter – we can’t wait to share them with you – we have the bases covered now. Some of our best leads have come from Tweets others have sent out about us. (Thanks, @Angie’sList!!)
- Don’t Use Duplicate Copy. Ugh. Just ask our friend & Google spam master extraordinaire, Matt Cutts, how much Google hates that. Tweet him at @MattCutts and he will tell you himself.
- Forget to Make It Easy to Keep in Touch With You. Do you have RSS feed set up? We do. You should probably head right to the one on our Home Page and sign up now!
- Finally – the Call to Action. Don’t forget to give readers a few gentle suggestions on what you want them to do next. They should be customized in their level of engagement. This previous post and this one too both cover the CTA. So what would we like you to do now as our CTA? Contact us to let us know how we can help! We are passionate about senior care and about creating content for our friends in aging services.
We hope you enjoy the first weekend of the month of June! I’m off to enjoy this beautiful Michigan summer. As Tim Allen says in the Pure Michigan ads “It doesn’t get any better than this!”