We thought it was time to share another round of SEO and senior care content resources with our assisted living, in-home care and senior care colleagues this week. Here is what The Senior Care Specialists have been reading lately… We hope it helps you continue learning more about content development and in-bound marketing.
As many of us are recovering from indulging in too much of the big bird at our Thanksgiving dinner, the talk in content marketing and SEO circles continues to be about another albeit smaller bird – the Hummingbird Update from Google. This well-designed Infographic from Link-Assistant.com will help non-SEO folks better understand the Hummingbird changes.
Leave it to the Content Marketing Institute to end the year with a bang! This fun resource uses football analogies (GO BLUE!) to help you gain a better understanding of how different content resources can help you make better connections.
Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customer
We like this article a lot because it does a nice job of wrapping up 2013 Google changes and looking forward to 2014. It’s a longer read but worth the time.
SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates
This great article by Janet Driscoll Miller is one Kate found that we’ve been reading and re-reading. Take a peek and you will understand why. She covers everything from Matt Cutts’ Pubcon key note statistics on mobile to the Knowledge Graph.
The Brave New World of SEO: Beyond Websites
Great tips on how to use social media to help your real-time marketing efforts. On a side note…we love it when the content delivers on the title’s promise, don’t you?
4 Keys to Using Social Media Content for Real-Time Marketing
Our Grammar Police Editor, Sharon, is working her way through a Professional Editors certification at the University of California at Berkley. It is a fairly aggressive program that will help her to help us continue improving the quality of our content for clients. We are often asked to make style guide and book recommendations for client’s trying to resolve in-house debates about editorial issues. (Everyone has their own idea about grammar, editing and publishing standards, right??) Sharon asked us to share one tool they are using in her program at Berkley that she finds particularly helpful. We hope it will help some of you who are working on your own publishing standards.
The Copyeditor’s Handbook: A Guide for Book Publishing and Corporate Communications by Amy Einsohn
If you are struggling with developing or improving your senior care content for 2014, shoot us a note. We’d love to help! Our blog subscriptions are an easy and inexpensive way to keep your content fresh and relevant. We can do all of the work from developing editorial calendars to ghostwriting the articles to posting them on your WordPress site.