Don’t you just let the nitty-gritty stats on what works and what doesn’t? We thought as we prepare to close the books on 2013 and welcome a new year, it might be a good idea to share the latest social media trends. It might help you figure out where to spend your time and money in 2014. Pop yourself some corn and grab a chocolate martini and let’s get started!
What are the fastest growing demographics for each social media platform?
- For Twitter, 55 to 64 year olds. Up 79% since 2012!
- On Facebook, it looks like some of the “I’ll never join FB crowd” changed their mind. 45-54 year olds are up 46%.
- Google+ is also being adopted by 45-54 year olds. Up 56%.
Wondering about mobile-only users?
- They account for 36% of Facebook’s ad revenues.
- 189 million Facebook users access only through a mobile device.
What about LinkedIn, you ask?
I know…I know… we are seriously annoyed by their sneaky, spammy ways of late too. But it must be working for them. Two new members join LinkedIn every second! And –no– we couldn’t find any stats on how many people leave because of the spam stuff each second. If you find that number though, we’d love to see it!
Social media is now the #1 activity on the web! We have to go here…our apologies in advance. SM passed the previous winner…online porn.
Pinterest, Twitter and Facebook have the most active users.
Blogging is a standard practice for brands. 62% of them have a blog now.
Tweets with one or two #hashtags get the best results. No hashtags probably means you are getting lost and three or more hashtags makes you an #AnnoyingHashtagAbuser.
People EXPECT customer service to respond on Facebook and/or Twitter. Check my Twitter posts (@ShelleyInPR) and you will see. Thumbs up for White House Black Market customer service… thumbs down for the Invisible Customer Service team at FedEx.
Best time to tweet for your brand? Surprise…Weekends are best! The next best time is Monday – Thursday early afternoon
Tweet a pic or a link or neither?
- Tweets with photos are 2x more likely to engage followers.
- Tweets with a link 86% more likely to earn a RT.
Tweet lengths are important.
Keep them 100 characters or less if you aren’t including a link. 120-130 with a link.
Is all this talk of tweets and updates creating stress? No worries. One of our newest support services is called,Getting Social. We will provide you with educational, industry and just plain fun conversation starters that you can use on your channels. Social signals will be more important than ever in 2014. Shoot us an email if you are interested! 
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