Those of us who are marketing veterans in the senior living and aging services industries know educating families on solutions is a cornerstone of our success. In the past, that wasn’t always easy to do. Fortunately, today’s technologies make it easier. The internet gives us unlimited opportunities to connect with families.
A senior care website that is a hub of resources can meet families where they are in their decision journey. It provides you with the chance to build a relationship and to paint a picture of what a solution looks like. That provides you with the opportunity to show the stories of other families who have come to you from different but similar senior care journeys. It might be after a parent has suffered a fall on an icy sidewalk during this never ending winter or a great uncle who isn’t bouncing back from knee surgery. Then there are the seniors we have all met who are isolated and living alone. Senior living can literally change their lives.
Senior Care Solutions You Can See
Painting a picture can involve:
- Visuals like infographics and SlideShare talks
- Video of activities and events, staff, families sharing their journey, resident led tours, senior care FAQ blogs, community pets
- Social media channels like Facebook that connect with families on an emotional level
- Testimonials from residents, families, clinical partners
- Links to review sites like Caring.com, Angie’s List and SeniorAdvisor.com
Your website can help you take what is sometimes a “blue sky” sale and turn it in to a way for families to understand the true benefits that a quality senior care provider can offer an aging loved one.
Stories Attract Good Journalism
And an added benefit? When you do a good job telling the story, journalists will find you. We all know having quality relationships with the media is a must for our industry.
That’s what we will be tackling next on our blog. A series on senior living and home care newsrooms and news releases that aren’t the spammy stuff Google has let us know they aren’t loving.
By the way, we love all of the fun recipes and variations on chocolate martinis we’ve been getting from readers since we shared our S’mores Martini with you when we were snowed in. I wish I could say spring is on the horizon for all of us but with 5 more inches of fresh snow in the last 24 hours…we’re still cursing Punxsutawney Phil around here. Who thought putting a lazy old ground hog in charge of weather was a good idea anyway?
Drop us a line if you need help developing your own senior living or in-home care content hub…