So I will let you in on a secret project we are working on here at #TeamSCS. You just can’t tell anyone OK? We are exploring a variety of ways we can bring video blogs to our clients who are scattered across the country, just out of reach but too busy to create videos in-house on their own. When you spend time researching senior living video blogs or home care video blogs, the pickings are pretty slim. But the stats on video tell us how important they are. Most of us know that YouTube is the second largest search engine, falling just behind their big cheese parent Google.
We attended one of the CMI workshops at a virtual conference last week that was presented by brightcove. They shared some numbers that helped reinforce the time and talent we are investing in our double top secret project. Here’s why we think it’s time to use our video cameras for more than just filming our preschoolers ballet recitals and husbands attempts at home repair work…
Stats to Support Why You Should Incorporate Video in to Your Senior Living & Home Care Content
- We’ve shared this number before but it bears repeating. 70% of consumer searches are now self-directed . People start researching even local purchases online. They have likely spent considerable time checking you and your competitors out before they open up their tablet to email you or pick up the phone to call.
- Having video content increases organic traffic from the search engines by 157%, according to MarketingSherpa.
- From the 2013 B2B Content Marketing Benchmark research by CMI and Marketing Profs, we know video content grew by 70%. Higher growth by any than any other form of content last year.
- Video can keep visitors on your site longer. Cars.com saw the average time visitors spent on their site go from 30 seconds to 6 minutes when they added video. Pages with video attracted 2 to 3 times more visitors.
- Think about content in terms of what is easier to watch/read on a mobile device. With people consuming most of their content on a tablet or smart phone now, it is no surprise that video consumption on mobile devices is up 330%.
Finally, we will leave you with a great infographic on YouTube as a search engine. The stats are mind boggling so be sure to check them out!
If you would like to get on the email list to receive more information about our triple top secret video project and how we can help you join the vlogging world, shoot us a note.
