We have been a bit remiss in passing along some of the articles on all things SEO, content and social lately. So we spent the morning rounding up ones we have been shared around our office and think are worth your time…
We hope these help you continue to learn more about developing your senior living and home care content this summer!
Content Marketing, Social Media and SEO Articles for Senior Care Colleagues to Review
Ready? Grab your favorite adult beverage and your iPad, and head outside to your lounge chair to “work” your way through these this evening.
All Things Google:
Introduction to Google + for Business – From the fine folks at HubSpot. Like many of you, we are trying to finally get on board with this social platform. Ugh. We aren’t fans though.
Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird – Ok so calling this one a cheat sheet is like calling War & Peace a quick read. But this is one to bookmark and read/re-read. It really helps to explain all the changes in Google’s zoo over the past few years.
How Google Hummingbird Changed the Future of Search – Compliments of WordStream
AdWords Best Practices Series – From those smarties at Search Engine Land.
Matt Cutts Says Yes, Links Will Inevitably Lose Value Over Time – Just as we suspected… Check out Matt’s video (and his new (?) t-shirt!). This may be our last Matt Cutts video for a while. Word is that he is taking an extended leave from Google to spend some time with his family.
Branding:
The Psychology of Belonging: Why People Become Brand Fans – Interesting read from MarketingProfs.
Public Relations:
The Skinny on PR and How to Make It Work for You – Good insight!
SEO Related:
The Best Way to Market Your Home Care Business to Consumers: SEO – Must read article for home care providers from Home Care Pulse. They share the findings from their 2014 Private Duty Benchmarking Study.
Socially Speaking:
Facebook has Rolled out New Business Page Layouts—Have You Made the Switch? – This gem is from the lucky ducks at OneUpWeb. Why are they lucky you ask? Home base for them is Traverse City, Michigan.
Twitter Cards for Blogs: How to Set Them Up – Social Media Examiner is another of our favorite “go to” sites.
Pinterest Vs Instagram: Visual Content Marketing – Great advice for distinguishing how to use these two visual platforms!
As always, hit us up on Twitter (@ShelleyMLM) or send us a note if you need help getting your content house in order this summer!