I’m a bit bleary eyed today. We had yet another winter snow storm this weekend that left us trapped indoors. #SoOverWinter The good news was that Netflix released the new season of House of Cards in time to save us.
Between us, HOC is like chocolate for me. I’m just not disciplined enough to leave anything for tomorrow. I know I’m not alone. My Facebook and Twitter feeds were full of similarly red-eyed friends whose children were left to fend for themselves for two days.
It got me to thinking about what a phenomenon this show is, and what HOC and Frank Underwood can teach us.
Yes, even those of us who work in content marketing for senior living can learn a few things from binge watching House of Cards.
Let’s go back to season one and Zoe Barnes. The girl owned social media. Do you remember her telling Frank, “These days when you’re talking to one person you’re talking to a thousand?”
Of course we all know how things ended for poor Zoe. (Were you shouting at the television during that scene? Screaming to warn her not to go near the edge of that Metro platform?? Seriously. Had the girl never watched even one of the four hundred Friday the 13th movies?)
What Frank Underwood Knows about Content Marketing and Social Media
Here’s what I mean by that line…
• Frank knows his audience. He gets the psychology of why people do what they do. He knows just what to put in front of them at the right time. Kind of a dirty tricks content map right?
• The Underwoods respond quickly. Spoiler alert: early in this new season both Frank and Claire experience major setbacks on the same day. They respond without delay. No unaddressed negative reviews or unanswered comments left hanging. They jumped on the phones and worked their network.
• Frank is a master strategist. Completely lacking in morals for sure, but he has a strategy and works it. From the big picture down to the littlest detail. Part of working it is adjusting to meet trending topics and any crises that occur. We’ve all been there right?
• Both of the Underwoods build and nuture their network. Again, it is a network of ruthless backstabbers but it works for them. They know they have to help promote others and give a little to get a lot. Minus the mayhem, that is a great way to build followers on your social platforms.
• Frank is creative and has a clear understanding the value of real time marketing (RTM).
I guess its no coincidence that Frank Underwood aka Kevin Spacey was the closing speaker for the Content Marketing Conference in Cleveland last fall. Check it out if you haven’t already…
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As always, if you need a little help building your digital strategy or writing targeted, relevant senior living content, we are your team! We even have one blog spot opening up in April. Contact us to get it while it lasts!! That doesn’t happen often…
Shelley