Time for Another Round Up!
So we’ve been slacking on sharing our favorite industry articles.
But that doesn’t mean we aren’t reading and keeping up.
It just means its summer and well… we are taking a little time to enjoy it!
By popular request, here are a few of our content marketing, social media, home care and senior living favorites from the past month or so.
Tune in next week when we will be sharing an interview with the lovely Lana from SEER Interactive. She helps Griswold Home Care manage their very successful content marketing efforts!
Here’s Whats Happening…
Why Call Centers Still Net Most Move-Ins To Senior Living
An interesting read if you are kicking around the idea of implementing a call center.
Senior Living Execs Slam Referral Companies
Love ’em or leave ’em? A few words from our colleagues in the North (Canada, that is) about the emergence of referral agencies. (FYI: It is on our editorial calendar to dig in to referral agencies again this fall.)
From SeniorAdvisor.com : Why Online Reviews Matter
Are you encouraging families to leave online reviews about your senior living community or home care agency. We’ve talked about it before. Now this new article from SeniorAdvisor.com shares the dets. Check out a few more articles on this topic at the end of this post, too.
What Google taketh (I realize that probably isn’t a word?) away, Facebook is implementing. Brand-new, must-read information if you use Facebook as part of your community marketing efforts. (And you are right?)
How to Write Content that Engages Mobile Readers
Now that you all presumably survived Google’s Mobile-gedon… here’s the next step to take in making sure your content engages mobile visitors.
Secrets to Improving Word of Mouth PR
Word of mouth marketing helps drive referrals. We’ve always known that. Tracey Fitzgerald, the PR voice for APFM, shares a few tips here.
And if you are looking for a webinar on search or other senior living related topics, check out the line up at Caring.com’s Digital Marketing Academy.
Let Us Help with Your Senior Care Content!
While our schedule is more than a little jam-packed this summer, we are booking new clients and projects for August and September. If you need a little extra help with content marketing strategy, SEO copywriter, blog teasers for social media or anything else content related, shoot us a note. We’d love to chat about it!
Related Articles:
Now Playing: Senior Care Reviews
Facebook and Senior Living: What Marketers Should Know