As you may know if you follow our blog, the SCS team uses Fridays during the months of July and August to retool and recharge. We call them Summer Fridays.
We think our change in scenery helps inspire us.
Hard not to be inspired when this is the view from your “office” window right?
The past few weeks our focus has been on social media and senior care. Reviewing analytics to see what connects and what doesn’t. Working on new ways to use caregiver and family-friendly social channels. Trying to look for opportunities to use social media to help our clients continue to be successful in capturing and engaging qualified leads online.
Social signals help to influence your site’s search ranking. Each of those likes, shares, pins, retweets and clicks send signals that help you gain authority.
We know our colleagues in home care and senior living are hungry for information and resources they can quickly review to learn more. Over the past few weeks, we have poured over many articles from a variety of social media experts. Some were great. Some were so-so. And some were…duds.
Social Media Resources for Home Care and Senior Living Marketing Teams
Here are the ones we think you might want to check out and a link to a recipe for a Bourbon Peach Smash.
It’s currently in the lead as our favorite drink this summer!
Facebook “See First” Option
You may have heard about this? Facebook is finally giving us an option to decide who we want to see first in our News Feed!!Go Zuck! It’s definitely worth sharing this information with the families and referral sources you are Friends with.
Here are a few resources to help you learn more:
- Updated Controls for News Feed – video straight from the horse’s mouth
- How to Set Who You “Set First” in Your Facebook Feed – step-by-step tutorial from the folks at CNET
- Facebook Lets People Choose What they See First in News Feed – from the folks at Marketing Land
Using Pinterest in Senior Living and Home Care Marketing
We’ve talked about this one before. Pinterest is a visual platform. We are a hands-on, visual industry.
- Pinterest for Business
- 10 Minute Content Marketing Tip: Senior Living and Pinterest
- Mayo Clinic SlideShare Health Care & Social Media
We are working on a SlideShare related to Pinterest and Senior Living that we will share with you soon!
In the mean time, what are you waiting for?
Hop on and start pinning.
If nothing else, you can pump up the links to your website.
Follow The Senior Care Specialists boards on Pinterest to keep learning more.
A Random Round-Up of Social Media Articles We Like
Finally, here are a few articles we like on a variety of social subjects…
- Social Media Marketing Trends Gaining Traction in 2015
- 7 Mistakes Companies are Making on Social Right Now
- How to Use the LinkedIn Publishing Platform
And if you are looking for a good, old-fashioned book on social media, we are still loving Guy Kawasaki’s The Art of Social Media.
Bourbon Peach Smash Recipe
And finally…as promised… you can find the recipe for this fun drink at Salt & Wind.
How do you not love a summer cocktail that combines peaches, bourbon and ginger beer?
Enjoy!
As always, if you are a home care agency or a senior living community and need help with social media, drop us a note. We will be happy to develop quality content for you that helps get the conversations started!