Happy September friends! Are you asking yourself where summer went? Same here. Today we are popping back in with another of our 10-Minute Marketing Tips. You may recall, the articles in this series are designed to be quick reads to help you learn more about content marketing for senior living and home care.
We’ve devoted a considerable amount of space on this blog and our site to helping our assisted living, home care and other aging services colleagues understand how to write for the entire senior care decision journey.
Not just for the moment of crisis.
It’s funny ironic that the providers we talk with who are frustrated families only call them in the midst of a crisis are also the providers who keyword stuff and don’t/won’t create content for anything other than the HOT leads.
And when a new lead comes to you HOT we all know what it typically is right?
The 911 “My mom is in the ER and can’t go home on her own again” call from an adult child.
Google returns search results based on the content you create.
It really is as simple as that.
As my little grandma liked to say, “You reap what you sow darlin’.”
10 Minute Marketing Tip
Are you sowing up crisis content? Or targeting folks at every step of the senior care decision journey?
We like this graphic from Google’s “Think with Google” campaign.
Before you start rumbling that senior living and home care are “different” and these kinds of things don’t “apply to us,” think it over.
Because…they do...
“I Want to Know Moments” for Google in Senior Care
The adult child who is concerned about:
- A parent who now lives alone in a big, old house
- A parent who has started to get a little confused
- A parent who was recently diagnosed with a long-term, chronic illness
- A parent who needs to give up driving
- A parent who has had a few falls or near falls
- A parent who struggles to make healthy meals on their own and is now anemic or suffering from a vitamin deficiency
- A parent who has been the victim of a scam commonly perpetuated against seniors
- A parent who has a hard time safely managing their medication
- A parent with vision loss
See what I’m saying?
Here are a few previous articles we’ve written on the senior care decision journey:
- Mapping the Senior Care Decision Journey
- What We Know About Senior Care Decision Makers Online Behavior
- Senior Care Content that Connects with Decision Makers
- The Senior Care Decision Journey
Check ’em out to learn more…
Just a reminder…Shoot us a note if you would like help mapping your content and creating a winning strategy!