Putting a Face to Your Target Audience
If you’ve ever read senior living content created by one of the content mills, it probably left you feeling like something was off. But you might not be able to put your finger on just what!
In the majority of instances, it’s because the writer doesn’t know the audience. They haven’t worked in the industry and they don’t have a senior living buyer persona to use.
So what is a senior living buyer persona, why do you need it and how do you create one?
It’s the topic of our latest SlideShare:
Want to learn more? Check out our Senior Care Learning Center!