Understanding Senior Living Long-tail Keywords
This week’s question is a great one! As our senior living clients and blog subscribers become more SEO savvy, the questions we are receiving are getting better and better.
Today we are going to talk about senior living long-tail keywords. What they are and how you can use them.
So pour yourself a glass of heart-healthy red wine, put your feet up and enjoy!
What is a Long-tail Keyword?
Long-tail keywords are actually phrases that contain three or four words. Most of us are using them more and more because we know it helps narrow the results Google will return to us.
Say, for example, you are trying to figure out where you can buy Crunchmaster gluten-free roasted vegetable crackers. You would type that whole phrase in to the search box and find the places you can purchase them. Commercial searches with long-tail keywords are easy to understand right?
Now let’s say you want to learn more about the best types of construction for in-ground pools. You might type first type in “best kinds of in-ground pools.”
Here’s what you get back:
After you zip through a few of the top-ranked articles, you decide a concrete pool is the way to go for you.
You jump back online and start researching concrete pools and pool companies near you who install them. You know what you want, now you want to talk with people who can deliver the goods.
So now let’s think about long-tail keywords for our industry.
Senior Living Long-tail Keywords
If you can master the use of senior living long-tail keywords you can carve out quite a little niche for yourself. Not that many companies are good at it. They are all busy trying to rank for “senior living” “assisted living” “independent living” and “retirement community.”
But let’s think about the questions seniors and their families ask us and how we can create long-tail keywords for them.
For example, if I were going to search for an independent living community for my mom and dad (which I am not doing, Mom, so don’t get paranoid!), I might search for:
- Retirement communities near Ann Arbor that have resident gardens
- Senior living communities in southeast Michigan with a wood shop
- Retirement living community in Ann Arbor with private patios
- Pet-friendly senior living communities in Ann Arbor
These are the things I know are of interest and importance to my parents.
The bottom line is… know the questions families are asking, in addition to your strengths and differentiators. Test them out as long-tail keywords you incorporate in to your digital strategy.
The beauty is the leads you receive online as the result of a long-tail keyword search will be better quality because they are looking for something specific that you offer.
Make sense? Good! Now go work on your keywords while I call my Mom to reassure her that this was only a hypothetical search.
If you have questions or need help, shoot us a message and we’ll be happy to assist.
p.s. And if you see those Crunchmaster gluten-free roasted vegetable crackers, grab a few bags for me will you? I’ll pay you back, I promise.