What is one great SEO tip that many senior living providers are missing out on? It’s a question we are asked all of the time. So here you go…
Add an FAQ page to your senior living website!
Hand up if you have one….
<sounds of crickets here>
Just as I suspected. While everyone is busy cranking out individual community pages, dining services pages, and finally getting on board with blogging, few are taking time to create an FAQ page.
Why do you need a senior living FAQ?
It’s pretty simple, really. Because families have many questions about senior living and they are searching for answers.
Benefits of a Senior Living FAQ Page
Quality content that is question-oriented can help attract seniors and their families, while also pumping up conversions. Families start to develop the idea that you are an expert as they are reading through your FAQ section. And who else but a senior living expert do you trust with your loved one?
Then there are the Google benefits of an FAQ page on your senior living site.
Google wants to deliver content to searchers that answer their queries, whether it is one that is typed in or a voice search. Creating a conversational-style FAQ page can help Google deliver. They’ll reward you with better ranking.
So what kinds of questions should you ask and answer?
Round up the folks on your team that interact with seniors and their families as they work their way through the sales process.
- The receptionist likely fields early calls from confused families just beginning their search.
- Your marketing team probably hears all kinds of questions from the top of the funnel to the bottom.
- Who else meets and greets prospects at your communities? Each of them probably has some unique questions they can contribute.
And if you have any questions about creating your questions —see what I did there? — shoot them over! Someone on our team will be happy to answer…