Since the senior living industry caught on to the value of content marketing, the competition for online ranking and senior living SEO has become ferocious. Push people down for for the last Hatchimals CollEGGtibles 4-pack at the mall during Christmas ferocious.
Almost everyone knows they need to make it to the first page of Google, but most don’t understand how to do that.
While we don’t offer SEO services, we do have some tips that you will find useful in pumping up your senior living SEO. Over the next five weeks we will be sharing them.
Quick, uncomplicated topics you can easily understand and implement. Topics that will make you look super smart at your weekly marketing meeting.
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So what topic are we tackling first?
One we are asked every week…what topics to write about and what key phrases to use.
Key Phrases for Senior Living Content
Let’s say you are working on building your base of evergreen assisted living content.
It helps to first check out your competitors and what they’ve written about…
So you might jump on to Google and type in “finding an assisted living community.”
But is that really the best and only term seniors and families are searching by?
One way to learn about searches Google has handled before on similar topics is to scroll all the way to the bottom of the page.
You will find something that looks like this…
These golden nuggets can be used as key phrases in your current blog article, as well as worked in to your content marketing plan for future topics. We suggest you keep a spreadsheet to work from and that you update it frequently.
Easy peasy right?
Next week we will share some design tips to make your pages and posts more reader-friendly. That’s important because it keeps people on your site longer which, in turn, makes you much more popular with Google.
If you have any questions, drop us a note. We’ll be happy to try to help answer them!