And we’re back today with part three of our Senior Living SEO series.
Did you catch the first two weeks? If not, hop on over here so you can start at the very beginning, we’ve heard it’s a very good place to start…
As a refresher, in this series we’re sharing SEO tips to help you pump up your senior living ranking. This week we’re moving on to talk about emotions.
Anyone who has worked in the industry knows that emotions play a big part in the decisions seniors and their families make.
From breaking a promise to never make your elder move to “a home” to finding the courage to talk to a parent about giving up their car keys, you can’t ignore how emotionally charged aging issues and the search for assisted living and memory care communities can be.
Do you have content that speaks to these difficult emotions?
- Fear of turning a loved one’s care over to someone else
- Fear of making the wrong decision
- Fear of running out of money
- Guilt from no longer being able to care for a loved one at home
- Guilt about breaking a promise to never make the senior move
- Guilt that you are angry you are missing out on your own life to care for a loved one
- Guilt when you make a mistake with a senior’s medication or miss an appointment
- Sadness from the long good-bye Alzheimer’s creates
- Sadness that comes from seeing the family home go up for sale
- Anxiety that you are making such important decisions alone
- Frustrated that your siblings can’t or won’t help
- Frustrated that no one seems as upset as you do about your senior loved one’s situation
- Anger stemming from a loved one’s declining health and perceived suffering
- Confusion about what to do next and no one to help guide you
This is just a quick list of evergreen senior living topics you need to answer and address on your site. Your team can help you expand this based on the questions and concerns they hear from families at all stages of the search.
Next week we’ll move on to talk about the need for speed. It’s an increasingly important factor in your senior living SEO.
Shoot us a note if you have any questions…
