Do you have a LinkedIn Company Page?
Social media has long been an integral part of many senior living providers’ digital strategy. It’s a great way to share photos and fun events you have planned —to bring your community to life for people. Many providers saw social driving their inbound leads.
We’ve always been been pretty vocal about not relying on social as a primary lead driver because that means senior living online space is rented and not owned. When platforms get in to trouble (Hello Facebook!) you can get in trouble in a hurry.
The lack of control over social media content has been another concern for us.
Here at SCCS, we made the decision last quarter to significantly pull back from Facebook and to focus on our sadly neglected company page on LinkedIn. We were concerned about some of the ethical concerns we were hearing about with Facebook, and it made sense for us to change our strategy a bit.
So we dug in to LinkedIn to work on that strategy… boy were we in for a big surprise.
You Can’t Control Who Connects to Your Company LinkedIn Page
We are a small but mighty agency. A place where everyone knows everyone…
So imagine our surprise when we found a person on our company page claiming to be our Director of Senior Care Content. Say what?
Someone from Egypt had linked themselves to our page claiming to be an employee. And an employee with a pretty impressive job title.
The kicker?
Because they weren’t in any of our employees’ networks, we couldn’t even see who this person was or any other details.
How crazy is that?
And getting any help from LI? Pppfish… it’s easier to keep Trump off Twitter than to get help from LinkedIn customer service.
We resorted to tweeting at LI over and over and over on Twitter. Finally, they responded and the news wasn’t good.
Because they consider LinkedIn to be a user-generated content site, users have more rights than employers.
It took LinkedIn several weeks to “investigate.” Once they did, they sent the fake profile person an email asking them to respond. Which they haven’t. So here we sit… waiting for some phantom person to ‘fess up that they don’t —nor have the ever—worked for us.
So the moral of the story is…check your LinkedIn company page faithfully. Designate someone to do it each and every week, more often if you can.
Lesson #2?
Pump up your SEO so you don’t have to rely on social media platforms.
More about new research showing the downward trend of social and the return of search coming soon, but drop us a note if you can’t wait to learn more!