There’s a new sheriff in town or maybe an old sheriff come back to reclaim his turf?
According to Shareholic research, “Search had paced behind Social in share of visits but retook the lead in 2017, driving 34.8% of site visits in 2017, compared to 25.6% from social.”
At a time when social media platforms are under fire and user-generated campaigns like #DeleteFacebook are gaining steam, these stats are good news for senior care content marketing teams.
Why?
Because as a senior living provider, you can put more time and money in to search engine optimization and own your online space. No more rented real estate.
Not relying on rented real estate on platforms like Facebook, Instagram, LinkedIn, and Twitter to drive traffic needs to be one of your senior living content goals this quarter if it isn’t already.
We know the algorithm changes these platforms (especially FB, Insta, and Twitter) have rolled out in the past couple of years have made it tougher and tougher for businesses to appear naturally in users’ feed.
They claim it is to improve the user experience (hahahaha) and not to force companies to buy ads.
But many of us like being able to follow businesses to get their updates.
Classes offered by my favorite art studios, fun new stuff at my local garden centers, and special events at the Zoo near our house are the only reason I tolerated the crazy that comes along with having a personal Facebook page.
I find myself hardly ever jumping on Facebook any longer because of all the hoops I have to jump through to get a business page to appear in my news feed. The numbers show I’m not the only user who feels this way.
Make spring the time you take your senior care content marketing seriously and invest in search strategies that help you generate your own leads. And get your email campaigns working for you.
Shoot us a note if you need some advice on how to get rolling or to amp up your current efforts. We’ll be happy to answer your questions and point you in the right direction.