Do better than you can get away with.
I saw this quote floating around Twitter a few weeks ago and it stuck with me. Now that aging services providers are embracing content marketing, agencies “specializing” in senior care are popping up all over looking for quick cash grabs.
Because many industry leaders aren’t quite up to speed on the nuances of content marketing, it’s easy to fall for a rogue agency disguised as an expert.
These senior living content marketing agencies are doing just enough to get by, but not enough to make a difference when it comes to answering the questions seniors and their families have.
This type of content offers no real value and doesn’t help providers connect with or convert leads.
While we rarely use our blog as a sales platform, it seemed important to shine the light on this issue for our friends in assisted living and home care who might be looking for a content partner.
At SCCS, our goal is to do better than what we can get away with. That means relying on:
- Strategy: Every piece of senior living content we create has a strategy behind it. Make sure the agency you work with does the same.
- Mapping: We map the content for each client and make sure each new piece we create makes sense in the bigger picture of what we are trying to do.
- Planning: Our quarterly editorial calendars are fully integrated and include evergreen content, trending issues, and seasonal concerns. We welcome and encourage client input in the process.
- Voice: We write with a voice of experience and an insider’s knowledge that comes from working directly with seniors and families. That’s hard to do if you don’t have industry experience.
- Uniqueness: Our copy is thoughtful and unique —not regurgitated sameness.
Learn More About Senior Living Content Marketing
If you are new to senior living content marketing, it can all feel a little overwhelming. And, yes, the learning curve might feel a bit steep. A few suggestions that might help are to sign up to follow our blog (use the black subscription box on the right side of this page) and to bookmark our Senior Care Content Learning Center.
Schedule time each week to make your way through these resources. It will help you learn more about everything from SEO to evergreen content topics great for senior living websites.
While we do have a wait list for many of our services, things change quickly around here! Especially as senior living providers are experiencing buy-outs and mergers. So drop us a note to schedule a time to talk more about what you need.