Isn’t summer the best? As has become our custom during these sunny months of the year, we are limiting our blog articles to just ten minute senior living content marketing topics. Quick and easy posts that you can read poolside or under your beach umbrella while sipping something fruity.
First up is the topic of senior living lead magnets…
This is a question that’s come up a few times lately. Our senior living colleagues are confused as to what the heck a lead magnet is and what topics to write about.
So here’s the quick low down on senior living lead magnets.
What is a Senior Living Lead Magnet?
A senior living lead magnet is a piece of content designed to attract families. Something of value that will encourage them to give you a few pieces of personal information in return. It can be ebooks, guides, checklists, and any other tool a senior and their family will find meaningful.
Next week we’ll tackle the four-step process typically associated with lead magnets.
For today, let’s consider what type of tool you can create to use as a senior living lead magnet.
Think about what questions families often have…those topics they find confusing, overwhelming, frightening, or just plain complicated.
And let’s face it, our industry has a variety of each of those. Our industry is complex and foreign to families who’ve never been through this before.
A few ideas might include:
- Checklist for touring a community and what questions to ask
- Worksheet for comparing costs of one community against another
- Ebook explaining the differences between each level of senior care
- Financing guide to help families learn about VA benefits, reverse mortgages, and life settlement accounts
- Glossary or guide that explains senior living terms and lingo
- Ebook packed with tips for downsizing and moving to a senior community
- Caregiver survival guide with resources and ideas to support family caregivers
- Comprehensive guide to Alzheimer’s care options
You get the idea right?
While our blog subscription schedule is fairly packed, we do have time open in our schedule to help assisted living and home care providers create senior living lead magnets, along with the emails and landing pages each requires.
Contact us with questions or to talk more about creating a senior living lead magnet for your site.