Have you ever attended the Content Marketing Institute conference in Cleveland in the fall?
It’s packed full of content marketers from all over the place…and so many great speakers it’s tough for your brain to process it all.
Our crew decided to narrow the massive amount of information we walked away with down to three different slides that stuck with us the most.
Today’s blog post is focusing on the one that resonated with us most: email is the only place where you are in control with no algorithms to hurdle. Compliments of speaker Ann Handley.
So many of you have shared with us how frustrated you are with the constantly changing Facebook algorithms and with Google.
We have other clients that avoid Facebook and Twitter because both platforms are consumed by so much political fighting.
That’s why it makes so much sense to invest some time and money in to your senior care email strategy.
Senior Care Email Marketing
Here are a few quick things to consider when it comes to crafting a senior care email campaign:
- No mass mailings: Just like you wouldn’t take a resident interested in an independent living on a tour through your memory care center, don’t mix up your target audience. Segment your mailing list and be strategic in who gets what email.This is hands-down the biggest mistake we see providers make.
- Have a clear cut objective: Think about what you want to accomplish with your email. Is it to position your memory care director as an expert in meaningful days? Or showcase the flexibility of your dining services program? Maybe it’s something as simple as sharing your upcoming events calendar? Begin with the end in mind.
- Bring real value: While we all want to stay top of mind with prospects, don’t use the fact that you have people’s email address as an excuse to send out junk. You’ll likely end up with a long list of folks who hit the unsubscribe button and never look back. Be sure the content going out in your email is meaningful, interesting, and well-written.
- Make it look good: With so many free or almost free email platforms out there, there’s no excuse for sending out ugly, tired looking emails. Prospects are judging you by everything you say and do so put your best face on when it comes to email.
Make sense? If not, send us a note. We’ll be happy to help answer your questions.
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