Senior living copywriting has a season?
Nah, not really. But we all know there are some times of year when family inquiries shoot up.
Months when families are reunited sometimes for the first time in a long time. Adult children return home. And panic at the changes they see in their senior loved one.
The holiday season is one of those times. While they might actually wait to call a senior living provider until after the holidays have passed, adult children are probably jumping on Google to search and learn.
So the holidays are a time when you need to rock your evergreen senior living content and take advantage of social media.
Evergreen Senior Living Content
Evergreen content refers to senior living content that stays fresh and relevant despite the season.
Like the evergreen tree that…well…is ever green… this is senior living content families are always searching for.
Since the holidays often set off alarm bells for adult children and family members, you need to make sure your evergreen content is in place.
Here are a few ideas for your senior living copywriting to focus on:
- Level of care: Helping families know what each type of senior living is —and isn’t– should be a priority.
- Senior living financing: Is there any area of our industry that generates more confusion and questions?
- Tour checklists: Families who haven’t been through this process before might get hung up on the drapes and fireplace. Help them focus on what’s important by providing them with tools like checklists to download.
- Comparison tool: Another source of confusion is how to compare apples to apples when comparing one community to another. We know some providers include everything in one price and others use a la carte pricing. Create a comparison tools that makes it easier.
- Quality of life: Does your senior living copywriting focus on more than just the features and amenities? Do you share stories and blog articles that show how quality of life is better? That highlights how where you live as you grow older matters?
Senior Living Copywriting is Our Thing
The holiday season is upon us! It’s time to take a hard look at your site while you can still get your senior living copywriter to create content for the holes in your strategy. If you need a writer, shoot us a note.
Senior living copywriting and content strategy is all we do. All day, every day.