Are you telling the stories of senior living on your website and blog? Or are you just listing each community’s features and benefits?
As more and more providers are realizing the benefits of content marketing, the competition for creating great visitor experiences has significantly ramped up.
One way to help separate your website or blog from others is how you tell the stories of senior living.
What do we mean by that?
Instead of creating a long list of benefits older adults gain by moving to an independent, assisted living, or memory care community, paint a vivid picture. Tell the stories.
Storytelling and Senior Living
Think about the worries and struggles older adults and their families face. Those that drive them to Google to begin searching for answers.
Look back at the move-ins you had in the last few years…one resident at a time.
What was the driving factor in their move? Sometimes it is a combination of factors.
Then find a way to tell their stories, especially those that have concrete results you can share.
For example, we recently wrote a story for a client who had a resident move in last summer. We’ll call her Barbara.
Barbara had lost her son and her husband within days of one another.
Unfortunately, those of us who’ve worked in senior living for any amount of time know that isn’t a unique situation.
Barbara’s daughter was desperate to find ways to help lift her mother’s spirit. She was convinced that her mother’s living situation, on her own for the first time in her life, was adding to her mom’s despair.
A bereavement counselor at hospice suggested an assisted living community.
We worked hard to tell the honest story of their journey, including the difficulty in leaving the family home behind.
The staff at our client’s community helped the new resident find neighbors who had experienced similar losses. And to get her involved with life enrichment programs that got her moving and engaged with life again.
Their story is one of our client’s most shared blog articles because it connects with seniors and their family members.
That’s just one of the many examples of how you can tell the stories of senior living in ways that help families see the solution, instead of just a list of features and benefits.
Editing Support
One way we can help make senior living storytelling a little easier for you is by editing the stories you create.
We understand not everyone has the ability to do that, and it’s an important step in storytelling.
If you create a rough draft of your story, we can take it from there.
It’s a great way to share content that helps you connect with families at a price that doesn’t bust your budget.
Drop us a note if you’d like to learn more!