Now’s the time to master senior living digital marketing
COVID-19 has certainly changed every part of daily life. For those who work in the senior living industry, the impact has been significant.
We know some of our clients are working remotely. Others have seen their sales or marketing roles evolve in to a variety of other positions as “all hands on deck” becomes the new normal. At least for a while.
Should you be looking for ways to stay productive and learn new skills during these challenging times, we have a few ideas for you.
Senior Living Digital Marketing Resources
Of course, we have to lead with our own Senior Care Content Learning Center. It’s in the middle of a MAJOR makeover, but still has loads of goodies to help you get started.
Next, some of our favorite partners for keyword research, content marketing, and SEO are offering fabulous deals (i.e. FREE) for online courses during the time of COVID-19.
If SEO, social media, or content marketing have been on your list to learn more about, you’ll want to take advantage of a few of these opportunities.
Back to Class: Resources for SEO and Content Marketing
- SEM Rush: One of our favorites, SEM Rush, is offering Free Online Digital Marketing Courses and Exams. You can learn more about SEO and keyword research with an opportunity to continue learning and get certified.
- MOZ: Another unbelievable opportunity to hop right on is from MOZ Academy. From now through May 31, you can learn more about keywords, page optimization, local SEO, and more for FREE!
- HubSpot: This great company offers free classes and certifications all year long through HubSpot Academy. From inbound sales to social media and content, you’re sure to gain confidence after you work your way through their courses.
- Content Marketing Institute (CMI): Back to Basics was created by CMI to help participants build a good foundation. Topics range from audience to tracking and measuring success.
Another tip is to download our free guide, “A Beginner’s Guide to Content Marketing for Senior Care Providers.” Drop your email address in the box below and we’ll shoot it over to you!
Stay safe!