Don’t you just love it when you can learn something new or have something you thought was true reinforced in a matter of minutes? Like this digital marketing summary from Twitter.
Most SCCS clients have been on board with us for five years or longer. Because of that, they pretty much know where we stand on things.
Over the years, we’ve had loads of difficult conversations with clients.
It wasn’t until a client we know well sent us this graphic from Twitter last week that we realized just how much we repeat ourselves…
We loved this so much we had to share it with all of you.
Senior Living, Digital Marketing and the Advice We Repeat Most Often
Our crew are straight shooters.
We’ll let you know if the content you are so proud of is relevant and on target or if it’s too salesy and self-centered. (See this older blog post to learn more about that topic.)
Will your contet help or be of interest to anyone except you and your team?
We are known for telling you what you need to hear, which isn’t always what you want to hear.
Unfortunately, that’s not always the case with digital marketing agencies and SEO consultants.
That’s why a couple of these items were included on the list above… no silver bullets and no guarantees.
We will help you strategize and create content that should help you move up on the search engine results page.
Suggest things you can do to improve your visitor and page experience.
That said, we never make any promises. Digital marketing doesn’t work that way.
It’s not a rapid rise to the top of the SERPs. You should run far and fast from any person, agency, or consulting firm who promises otherwise.
You need to commit to being a long game player, and not a day trader.
Your brand matters online and so does your content voice. Both must be well crafted.
There just aren’t any short cuts in a highly competitive field like senior living.
You need to test content of all kinds and review your analytics to see what works and what doesn’t.
It’s as simple-and as complicated-as that when you are trying to reach out and connect with seniors and their family influencers.
Drop us a line if you have any questions…