Rock stars have written songs about it for decades. Ditto for country crooners. Appearance. Good looks. How much does being pretty really matter?
It’s a question that’s popped up often over the last year: is appearance important when it comes to your senior care website?
We understand. An agency created website doesn’t come cheap, and the last few years have been rough on senior care marketing budgets.
At the same time the COVID-19 pandemic has seen revenues suffer, it has also increased the need for digital marketing more than ever before.
According to Google, your website’s looks really do matter.
Online Visitors and Senior Care Websites
Many smaller assisted living companies and home care agencies are trying to develop their own websites using platforms like WordPress.
While WordPress is a great platform with features that are attractive to Google for SEO purposes, not everyone has the skill set to make the site appealing to visitors.
And that’s before you even tackle the issue of content.
So if you are wondering what to pay attention to if you are putting together a senior care website on a tight budget, here’s what Google says they pay attention to:
- Grammar issues, such as typos, misspellings, and mistakes
- How the page displays on both a mobile device and on desktop
- The number of annoying pop ups that attack you on the site
- Having too much copy crammed closely together on the page
- Font styles and sizes that are difficult to read
- Navigation that makes it tough to find your way around the site
- Content that reads like one long sales pitch with little visitor value
Google SEO Office Hours Discusses Site Appearance
If you aren’t already familiar with it, Google’s SEO team hosts office hours to answer questions.
It’s a great way to hear about important topics right from the horse’s mouth, so to speak.
During this session, John Mueller from Google tackles the reason why a site’s traffic might be falling off.
His suggestion is to look to details that make up your site’s appearance. It’s a quick but informative video you’ll find helpful.
Need some help creating content that is helpful and good looking? Drop us a note and we’ll be happy to help!