Remember back in the olden days when we used to do quick little Marketing Minute updates? We’d tackle short and sweet topics, like one we have been asked about more than a few times lately. That is, what do we consider the senior living website basics.
In other words, if we were a senior living company instead of a crew of industry writers and editors, what would be our minimum for a site.
It’s a great question, and one we have surprisingly never answered on our blog before today. So, let’s take a crack at it now.
Minimum Elements of a Senior Living Website
Start your timer, here’s our Marketing Minute on the bare bones, bottom line, basics for a senior living website:
- Attractive home page that does more than just say Welcome to Suzy’s Senior Living.
- An About Us page that really gives people at look at your crew’s commitment and experience.
- A Resource Library with tools and tips for seniors and families to self-educate.
- Services pages that clearly delineate the differences between each of the levels of care you offer.
- Community pages that are content rich and not a regurgitation of your brochure, consider adding at least starting prices.
- An FAQ Section, as these are helpful to families and great for SEO.
- A blog that you consistently update as often as you can without sacrificing quality.
- A Subscription opt-in to allow visitors to receive new blog articles and other updates directly to their inbox.
- Link to your Facebook page where you share photos and events that showcase the life in your communities.
- At least one piece of thoughtfully crafted, truly useful gated content to allow you to capture email addresses.
And, bringing it in just before the one minute buzzer, though technically not a website basic, is to have an email list and email marketing strategy
Have any questions? Need a little help with consistent, high quality blog posts? Drop us a note. We’ll be happy to help!