We’ve had a few emails lately from people wondering how to go about conducting an audit of their website. While one of the services SCCS offers is a content audit for senior care related websites, we don’t offer SEO audits. And that’s what most of our recent emails are really interested in.
So, when we came across this article on Twitter recently, we felt like it was a good one to share.
How To Do A Complete Local SEO Audit: 10-Point Checklist from Search Engine Journal makes it easy for your in-house team to perform a basic review of your SEO.
But if what you are looking for is more of a content audit, we have a few tips to help with that. Here’s what you should know…
Senior Care Content: Conducting an Audit
Think about your content in terms of a resource center for seniors and their families.
Most of you can answer or find the answer to almost any question they have.
From their first contact to the months following the senior’s transition to your community, you all have experience answering their questions offline.
The trick to conducting an audit of your senior care website is to capture those questions, topics, and concerns, and create content that addresses them.
Walk through the process with your team. Create a list of questions people ask. Concerns they express. Worries they have that they don’t always share immediately. Benefits they reap after moving.
Think about how you can best support families throughout the decision-making process. Is it a blog article? A guide? A quiz? A video?
It’s really as simple—and as complicated—as that.
Drop us a note if you need us to perform a senior care content audit for you. We’ll be happy to send you more information and quote.