One topic that’s come up often in this post COVID-19 (or almost post COVID-19?) world is whether or not a senior living website really needs a blog.
Some providers never got around to starting one. Others half-heartedly have one but put no real effort into it.
Now that marketing budgets are pretty tight, teams we speak with are finding themselves needing to justify maintaining a blog or starting one.
If this sounds like the situation you are in, you might need a little help demonstrating just why you need a blog.
You’re in the right place! Let’s take a quick look at why blogs support the success of a senior living website.
4 Ways a Blog Enhances a Senior Living Website
1. Blogs have SEO value that can increase your site’s rank
When you set up a blog schedule and faithfully build out and post content, Google begins to recognize you as an expert. Every blog article you post increases your number of indexed pages. It also helps you with both internal and external linking. And you’ll find it easier to rank for important keywords when you use them. Delivering regular, fresh content is another factor that scores you points with the search engines.
2. Blogs improve customer experience
When you are strategic in scheduling blog topics, families will eventually begin to find you through a post that answers one of their questions. Think about how complicated our industry is. From financing to types of care, adult children and seniors have lots and lots of questions. On a blog, you have a fantastic place to answer them. In addition to improving the visitor’s experience, you’ll build authority with Google.
3. Build community among visitors
Blogs provide you with an opportunity to keep seniors and their adult children on your site longer. Through internal linking and a well-crafted call-to-action at the end, a visitor will go from one area of your senior living website to another. The longer they stay on your site, the more likely they are to begin to feel connected. If you have a subscription option for them to follow the blog, you will also have a chance to capture at least a first name and email address.
4. Give your social media team solid content
While the warm fuzzy photos and community events are great images for your social media pages, blog articles fill a different role. They give your social media team unique content to share. A link back to your blog can draw in new visitors interested in particular topics. That conveys a good mix of fun and expert knowledge to your social media followers.
Hopefully, this will give you some good ammunition when you are trying to convince the folks in charge of your marketing budget that your senior living website really does need a blog.
Drop Us a Note with Questions
Have a question about blogging or content marketing? Drop us a note. We’ll be happy to help!