Are senior living blogs still relevant? Do they still drive SEO?
Both are questions we hear often because, let’s face it, a well-done senior living blog is just plain hard wooorkk….
If there’s a way to not have to spend time blogging, we know you want to hear about it.
But our answers to both questions remains the same…
Yes and Yes. They are still relevant and still help drive SEO.
Blogs build relationships, loyalty, and trust.
When you aren’t using your senior living blog to “sell,” you’ll likely find older adults and their families visit more often. They’ll use your blog and content to help wrestle with aging-related issues and begin to see you as an expert. Because you aren’t stuffing your articles with one sales pitch after another, they’ll trust you. While these types of cold and warm leads don’t usually result in an immediate move-in, they’ll help keep your pipeline active.
Blogs keep seniors and adult children engaged with your brand.
We all know it’s a fine line between staying connected with potential leads and being a pest. A top quality blog gives you an avenue for remaining engaged in a meaningful, useful way. Make sure your strategy includes a call-to-action that links to another related article, encourages the visitor to bookmark the blog and stop back, or has an opt-in form at the bottom.
Blogs allow you to answer questions in a low-key kinda way.
If you spend time researching keywords and phrases and questions families are asking in online forums, you can create blogs that answer highly relevant questions. We know seniors and family members have similar questions at different stages of the search process. Try to create content for each step along the way, and not just for the hot topics.
Blogs make your senior living communities more visible in search.
Before older adults and their family members fall in love with your community, they’ve gotta be able to find you. In the highly competitive senior living marketplace, that can be tough to do. Not only are you competing with the retirement village down the street, but all of those online lead aggregators, too. By consistently blogging, you tell Google that you are an expert who is still in the game. You’ll appear more often in search results.
And the bottom line?
Blogging generates senior living leads.
It’s as simple as that. A thoughtful blog strategy typically earns you warm leads.
And sometimes even hot leads from families in crisis.
With the current challenges in occupancy, who doesn’t want more leads right now?
Get Help With Your Senior Care Blog
We know developing and maintaining a senior care blog takes time. Time many of our industry friends just don’t have. We’d like to help.
Drop us a note if you’d like to learn more about our blogging services or have us add you to our waiting list!