Senior Care Content Specialists

Writing for an Older Audience: Clarity, Respect, and Engagement

A few times a year we do a quick dive into our subscriber list. It’s something we started when SCCS was launched almost 14 years ago and continue to find value in doing. Year after year, our primary audience remains our friends in the senior living and home care industries. But what we’ve noticed in […]

The Curse of Knowledge & Senior Living Copywriting

We’re popping in this week with a short but important reminder about the curse of knowledge. Our editing team has been working their way through two projects for short-term clients this month. The scope of work for each client was for our team to go through content created in-house and see why it wasn’t connecting […]

Create Compelling Senior Living Content Using Questions

We had an interesting email come our way last week. A prospective new client messaged us to ask what kinds of questions their team should be considering to make sure their senior living content is compelling. This actually came from a company that is on our waiting list and trying to tackle in-house content creation […]

Scary Things We See on Senior Living Websites & Blogs

We’ve done quite a few content audits for providers who are struggling with the strategy for and results of their senior living websites. Mapping content and keeping a content inventory is always a good idea. But some folks don’t realize that until a few years down the road. And then it’s a time-consuming project to […]