A hot topic again lately is one that comes up here and there throughout year… how many words should a senior living blog post be? You probably won’t be excited if we tell you to write until the article is done, right? While that doesn’t seem especially useful, it is the truth. If you follow […]
How to End a Senior Living Blog Post
We’ve seen a lot of great blog articles over the years, and an even greater number of senior living blog posts that miss the mark. One huge misstep we see providers make is talking all about their communities, instead of focusing on the senior and their family and what led them to search. Sales managers […]
Why Your Site Needs Evergreen Senior Living Content
We had a great SEO question come our way last week, and felt it was a shareworthy one. A new client asked us if it is better to create articles around trendy topics or stick with evergreen senior living content. She had the idea that because Google wants to see new content posted often, what […]
Senior Living Social Media: Yea or Nay?
Is your senior living community using social media? The Senior Care Content Specialists crew includes team members who are self-described research geeks. Over the years, they’ve helped us connect with leading organizations ranging from Pew Research to Forrester. These relationships have helped us stay on top of the latest trends in aging and senior behavior. […]
How Not Selling Senior Living Will Earn More Leads
When was the last time you bought something in an industry you knew nothing about? For our household, it was a generator. One of those that keeps the whole place chugging along in the event of a power outage or Zombie apocalypse. So what does a generator have to do with senior living leads, you […]
Senior Living Content: How Does Yours Rank Against Referral Agencies?
Wondering why referral services like A Place for Mom consistently outrank you in the search engine results? We see it often. Senior living content served up by a provider just can’t compete with lead generation companies. (Except, of course, for SCCS clients!) What is the deal you might be asking yourself? You are the experts […]
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