We have been hard at work helping our senior living and home care clients shore up their content strategies for 2015. It is sooo much fun and one of our favorite times of year! Lately we’ve noticed more and more questions about Facebook content. It really is the best social channel for engaging families and […]
Mapping the Senior Care Decision Journey
This post is one of those fill up your cup of coffee, grab a snack or two, and pull up a comfortable chair kind of articles. It’s a little longer than usual, but hopefully you will find it helpful! If you’ve followed our blog for any length of time you know […]
Senior Care Content Round Up
It’s that time again! We are rounding up a few of our favorite industry and content marketing articles to help make your life easier this fall. As always, we’ve waded through a lot of noise to bring you the ones we think are best. We’re also kicking off a new theme day in our office […]
New Feature Series on Senior Living Lead Generation
We are excited to be kicking off a new feature on our blog this week! “A Conversation with…” will spotlight thought leaders in different areas of content marketing, SEO, SEM, and digital. We are hoping to zero in on people and companies that are doing great things with inbound marketing, especially those working in the […]
Insight for Understanding What the Family Caregiver Needs
Our colleagues at Caring.com released the results of their 2014 Senior Care Cost Index survey this week. While the goal of the project was to measure the financial impact of caring for a senior loved one, the results contained more than just the cost of caring for seniors. In it were some real nuggets of […]
The Dilemma in Creating Engaging Senior Living Content
TGIF Everyone! I hope you are enjoying this fabulous fall Friday! After some Auntie Em like weather the past few days here in the Great Lakes area of the country, it’s shaping up to be a beautiful weekend. Before we call it a week, the SCS team wanted to share a few tips on creating […]
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