Senior Care Content Specialists

Creating Journalist Friendly Senior Care Newsrooms

So my peaceful afternoon of catching up on some writing projects yesterday was interrupted by a call from a cranky journalist/reporter/radio host/friend. He’s from a major news outlet and we’ve kept in touch over the past five-ish or so years since I was a guest on his show in D.C. He was looking for a […]

How Finding the Right Senior Care Writer is Like Finding a Good Air Conditioning Company

Hiring the right person for any job is important. Just ask the Senior Care Specialist team. Despite having a new air conditioning system put in just four years ago, we are baking in our barcaloungers today as we try to write blogs and stories for our assisted living and home care clients. When the old […]

Home Care and Assisted Living Content Round Up

Yea Haw! We haven’t shared a round up of our favorite content and SEO articles with our home care and assisted living friends in a while. So today seems like a great day to throw a few your way… We are also working on our Summer Friday agendas and will soon share the books and […]

13 Tips for Creating Senior Living Websites Friendly to Older Adults

Are you still reeling from the season finale of Scandal last week? Us, too! We are also recovering from eating too many Reese’s Easter eggs yesterday. Finally! We all gave them up for 40 long days during Lent. Even  Sammie, the senior care content mascot, is whipped today from chasing too many little Easter basket […]

Email as a Senior Living Marketing Tool

Over the past few weeks, we’ve had a few clients reluctantly come to the conclusion that email marketing is no longer a luxury. It is a must-have for your census building toolbox. Since we are an industry that loves stats, here’s one that will probably be of interest. According to the Direct Marketing Association, email […]