Senior Care Content Specialists

Are Your Assisted Living Blog Readers Lurking?

  One of my favorite new sources of fresh ideas in the content world is Heidi Cohen. Like you, I am overwhelmed by the sheer volume of emails, blogs, and newsletters that come my way. So when I find someone who gets down to the nitty-gritty and gives me actionable items I can use…SOLD! I’m […]

Shameless Plug to Vote for Team SCS!

  Yes…this is a shameless plug to ask for your vote! SeniorHomes.com just kicked off nominations and voting for their annual “Best of…” awards. If you are a regular reader or subscriber of our blog, you know we are committed to educating our senior living and home care colleagues on content marketing and SEO. We […]

Getting Started with Home Care & Senior Living Video Blogs

  So I will let you in on a secret project we are working on here at #TeamSCS. You just can’t tell anyone OK? We are exploring a variety of ways we can bring video blogs to our clients who are scattered across the country, just out of reach but too busy to create videos […]

Senior Care Inbound Marketing & the Call to Action

Happy Hump Day! How is your week going? We are knee deep in finalizing Q2 editorial calendars for clients. It’s a fun part of our support role with clients! We look at their goals for their senior care inbound marketing, see what we’ve done that is connecting with families, and what opportunities there are out […]

Paint the Picture: Show Families How Senior Living Can Help

Those of us who are marketing veterans in the senior living and aging services industries know educating families on solutions is a cornerstone of our success. In the past, that wasn’t always easy to do. Fortunately, today’s technologies make it easier. The internet gives us unlimited opportunities to connect with families. A senior care website […]

Great Use of Digital by Home Care & Senior Living Colleagues and Clients

If you have been following our blog or any of those written by other SEO experts, you know 2014 is predicted to be the year of visual. We know from ComScore that video is one of the most highly consumed forms of online content. We also know the impact of that little Google-owned video site […]