Senior Care Content Specialists

Summer Fridays Help to Improve Content Marketing Creativity

Is it just me or does it seem like Fridays in July are tough days to get any work done? At least for those of us trying to work. Most everyone I know, including our clients, is out sailing or swimming. Team SCS has been using these days to work on tweaking our own site […]

Christmas in July: Is Your Assisted Living Content Ready for the Holiday Rush?

I’m dreaming of a white Christmas. Seriously. A sprinkling of the white stuff sounds better than the near triple digit heat wave we have here in Ann Arbor. And much like retailers who are gearing up for the holiday rush, so too are we at SCS. Those of us who are veterans in the assisted […]

Finding Assisted Living Leads Earlier: Challenges & Advice

I had a conversation with a friend this week who works for a large regional assisted living company. Like the duck commander himself, she is happy, happy, happy that occupancy in her competitive markets is picking up. But she is frustrated that many of their new residents are still considerably older and frailer. Their resident […]

A Content Marketing Success Story

I’m always on the hunt to see how content marketing leaders outside of the senior care and aging services industries create their strategy and tools. That means I read websites alot differently than most people probably do. Take this past weekend for example. I was researching moving. Ugh! Yes – we are making a move […]

Creating a Senior Care Content Library

Advice from the Obsessively Organized Senior Care Content Professionals Most of our clients and followers know that we are a fast-growing startup company. A few creative, experienced home care and senior living professionals who love the aging services world and enjoy developing content for it! Like most start-ups, we are developing systems for managing our […]

Creating a Senior Care Content Hub

The trials of redesigning a senior care content site I am in the process of updating our website. Whimper. Sigh. Wail. As much as I love this whole process of creation, I have to restrain myself from poking a stick in my own eye as I tackle this again for my own business. Yes, I […]