One topic that’s come up often in this post COVID-19 (or almost post COVID-19?) world is whether or not a senior living website really needs a blog. Some providers never got around to starting one. Others half-heartedly have one but put no real effort into it. Now that marketing budgets are pretty tight, teams we […]
Duplicate Content & Senior Living: It’s Really Not “Fine”
We’ve been asked about duplicate content a few times in the past month. It looks like some senior living providers are working with a newer content mill to churn out blog posts. While that’s usually not a great idea from a quality perspective, there’s another issue that made us cringe even more… It looks like […]
Inclusion and Diversity in Senior Living Content
Is a lack of inclusion or diversity in your senior living content costing you leads? We’re gonna say the answers is a big ‘ole YES for almost every provider out there. While some companies are leaning in the right direction, few are doing so in any kind of meaningful way. That means you need to […]
Conducting an Audit of Your Senior Care Site
We’ve had a few emails lately from people wondering how to go about conducting an audit of their website. While one of the services SCCS offers is a content audit for senior care related websites, we don’t offer SEO audits. And that’s what most of our recent emails are really interested in. So, when we […]
Does Google Consider You an Authority?
A question we often receive, especially from smaller senior care companies, is why Google doesn’t seem to “like” them. We’ve shared strategies for improving your rank in the crowded senior living space many times. Like here in this article or even in in this article. One mistake we see providers make is launching a new […]
Why Page 2 of Search Engine Results Is an Opportunity
The competition for page one on the senior living search engine results page is intense. Especially since the pandemic began and more providers turned their attention to digital marketing. In the past we’ve shared stats on why you need to be on page one. Like 25% of searchers click on the first search result presented […]
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