Personas are an essential component of your content marketing tool box. They serve as a representation of the audience your writing team is trying to target. Yet many providers fail to develop senior living personas or do so without giving them much real thought. With the new year upon us, it seems like a great […]
Senior Living Comparison Keywords
Over the past few years, most senior living providers have made content marketing a priority in their marketing strategy. As a result, the competition for keywords and phrases has gotten pretty intense. Whether it’s fighting for organic traffic or for ads, most companies are focusing on the same handful of words. Rarely do we ever […]
Donating to Mucinous Ovarian Cancer Coalition
For the second year in a row, we’ve chosen the Mucinous Ovarian Cancer Coalition (MOCC) as our charitable cause. It’s a 501(c)(3) our clients know is dear to our hearts. MOCC was founded by a wonderful lady named Rhonda, who happens to be the late sister of our organization’s CEO. (You can read Rhonda’s story […]
Should You Bold Blog Posts for Better SEO?
Remember back in the olden days when we were in college and used highlighter on every single page in our books? There was a fine line between highlighting too much and not highlighting enough of the important stuff. The same holds true when it comes to using bold on blog posts and web copy. We’ve […]
Meta Descriptions for Senior Living Blog Articles
Ever wonder where those little snippets you see on the search engine results pages come from? While there are no guarantees when it comes to Google, these little snippets are often pulled from the meta descriptions you or your web crew create. So, what is a meta description and how do you go about writing […]
Senior Living Website Basics
Remember back in the olden days when we used to do quick little Marketing Minute updates? We’d tackle short and sweet topics, like one we have been asked about more than a few times lately. That is, what do we consider the senior living website basics. In other words, if we were a senior living […]
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