Connected content builds trust. Those of us working in the senior living industry know there’s no single lane highway running from an older adult’s home to your community. Metaphorically speaking. There are off ramps, traffic jams, and red lights along the way. The same holds true for visitors to your website. Seniors and their adult […]
Do Looks Really Matter in a Senior Care Website?
Rock stars have written songs about it for decades. Ditto for country crooners. Appearance. Good looks. How much does being pretty really matter? It’s a question that’s popped up often over the last year: is appearance important when it comes to your senior care website? We understand. An agency created website doesn’t come cheap, and […]
Setting Goals for Your Senior Living Content
Have you set goals for your senior living content? It’s always so surprising when providers we talk with answer no to this question. And to be clear, we hear no a whole bunch more than we hear yes. In an industry that measures everything from the number of phone calls a sales team made during […]
Senior Living Blog Post Tips
We know some of you write and post your own senior living blog articles. You don’t have an in-house web crew to do that for you or a budget that allows for much outside help. While we write great copy <humble brag> and deliver it on a template with your meta description, our blog posts […]
Content Marketing & SEO Round-Up
Are you feeling overwhelmed by the sheer volume of articles coming at you about content marketing and SEO? We get it. We’re struggling to keep up, too. For whatever reason, it seems like SEO agencies and consultants have significantly ramped up publishing efforts this summer. While we are a bit biased in thinking our blog […]
Are You Speaking the Language of Your Senior Living Audience?
It’s been a while since we’ve talked about voice and how it connects with the families who make up the senior living audience. But it’s a topic that’s come up in phone calls with prospective clients a several times over the last few weeks. We’ve talked with marketing teams who are parting ways with writers […]
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