Have you taken a hard look at the language in your marketing collateral and the content on your website lately? In this week’s Marketing Minute, we are talking about ageism and senior living content. Because we’ve taken on a few new clients lately, we had the opportunity to explore some new-to-us content. The results were…a […]
Content Strategy: Publish with Purpose
Happy summer, content marketing colleagues! Boy are we glad to see summer return to the Mitten state. If you’ve been a subscriber for a while, you know we dial our blog back a bit during the summer. It’s a busy time for everyone, so we try to keep our weekly blog posts shorter and easier […]
How Can You Tell If Your Senior Living Content Is “Good?”
People ask us the most straight forward questions. Some are really tricky for us to answer, too. The marketing directors for our two new clients asked us a big one before coming on board: how could they tell if their senior living content was good quality. I’ll give you a little context to explain why […]
Should You Publish Assisted Living Prices on Your Website?
We are really stepping in to it this week aren’t we? Whether or not to publish assisted living prices is such a hot topic even the ladies on The View would avoid it! Whenever this topic comes up, we have people who are ready to fight us about our answer. We come down on the […]
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