We are often asked what mistakes we see senior living providers making with their content. It’s a tough question to answer for many reasons. Lately, however, our response has been to encourage senior living providers to spend time and effort capturing subscribers. As social media platforms have primarily become places for people to fight about […]
Senior Living Content vs. Referral Agencies
Do you hear that?? It’s the rumble of senior living marketing teams complaining about the rate increases referral agencies are starting to roll out. We’ve heard it, too. Many of our senior care clients aren’t happy at the steep increases they’ve been notified are coming their way. While senior living referral agencies can help provide […]
Ask the Expert: Why Do Senior Living Search Results Vary So Much?
We get the best questions from our clients! Some are ones we think deserve a little more explanation here on our blog. This past week one of our assisted living clients posed a question to us that had been driving them nuts. The executive director and sales manager had been trying to track how they […]
Does Your Senior Living Website Have Good CRO?
What the hockey sticks is CRO you might be asking yourself? We had a call from the corporate marketing director for one of our newer assisted living communities this week. She’d received one of those spammy emails (followed by a few dozen phone calls) from an SEO agency. The email contained what looked like personalized […]
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