More Changes Coming from Google Cue the music… Ch…Ch…Ch…changes… David Bowie I think? I confess. It’s a bit before my time. But it works here doesn’t it? Because more Google changes are in store for us this summer. The chatter in SEO circles has gotten louder since Matt Cutts shared his video on what to […]
Personas in Senior Care Content
To develop senior care content that engages decision makers, you need to understand who the decision makers are and what is important to them. One way we do that at The Senior Care Specialists is through the use of personas. They provide us with a means of developing a personality for our senior care target […]
The Senior Care Call to Action: How to Develop a CTA that Converts
Developing an effective call to action (CTA) was the hot topic with our clients last week. While it didn’t create quite the same buzz as last week’s episode of Scandal…seriously…how crazy was that? Or Matt Cutts latest Google spam master video (watch it here…he answers the all important question..the one top of mind for all […]
Developing Senior Care Content That Gets Eaten by Google
Hint: It’s About More Than Optimizing for “Assisted Living” or “Home Care” Don’t you just love an infographic? Me, too. It is such a quick and easy way to summarize a lot of information. We are having fun creating a few for senior care content clients this spring. This bug is a great one if […]