A question we often receive from newer clients is why we repeatedly write about some of the same topics on their senior living blogs. It comes up when we are drafting editorial calendars and clients spot the trend. It’s a great question to ask and the short answer is: topic clusters. Topic clusters help to […]
Senior Living Content: Speaking in an Authentic Voice
Does your senior living content speak to older adults and their families in a voice that connects? We talk about voice often with our own clients, because it’s just so important. While visitors might not be able to pinpoint the reason they aren’t feeling it, they’ll bounce from your website if the voice isn’t authentic. […]
Paid Guest Posts: Should Senior Living Providers Allow Them?
Are you bombarded with requests for paid guest posts? Same. Rarely does a day go by without some random company selling some loosely related device hitting us up for a paid guest post on our site. While it’s easy to see how some might benefit our blog subscribers, it’s still never felt legit for us […]
To Gate or Not to Gate Assisted Living Content
To gate or not to gate assisted living content… As more senior living providers are discovering their websites are the primary driver of leads during the COVID-19 pandemic, we find ourselves answering a few of the same questions over and over again. One we thought was good to address here on our blog is what […]
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