The COVID-19 pandemic has changed the way we market aging services. We know senior care inquiries have taken a dramatic decline since the crisis began this spring. We always like to share solid data and research when we come across it, and this update from Enquire is one we thought you would find helpful. The […]
Free Resources for Senior Living Digital Marketing
Now’s the time to master senior living digital marketing COVID-19 has certainly changed every part of daily life. For those who work in the senior living industry, the impact has been significant. We know some of our clients are working remotely. Others have seen their sales or marketing roles evolve in to a variety of […]
Misinformation and Senior Living SEO
Senior living SEO is surrounded by myths and mystique. While there are a variety of reasons why, one is that people are too intimidated by the very notion of SEO to make time to learn what it is. Then there is the fact that SEO “experts” frequently disagree with one another. Even Google team members […]
Survey Says: Understanding Senior Living Searchers
How well do you know your senior living searchers? Many folks think that Google operates in dark and mysterious ways. It’s easy to understand why. They aren’t exactly transparent. But they are making strides to deliver results that better match searchers intent. Combined with some of their updates, I’d say it’s working. Rarely do I […]
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