Are you writing for the masses or targeting your unique senior living audiences? We see a concerning number of senior living websites that seem to be targeting very generic keywords, such as assisted living or memory care. While you definitely want to target those keywords, it needs to be in the context of creating a […]
Black Hat SEO and Senior Living: Another Scam
Once in a while we stumble across an SEO scam so egregious that we have to make our senior living colleagues aware of it. This black hat SEO scam is one of those… We’ve heard from a few of our clients that an SEO agency is making the rounds pitching “guaranteed” ways to improve your […]
Editing Tools for our Senior Living Colleagues
This week’s blog post is compliments of the SCCS editing crew… It’s in response to a question we often receive… what editing tools do you recommend? We know a lot of our clients write short, stories and community invites for their blog and news rooms. They are usually just a paragraph or two written in […]
Senior Living Content: Fail to Plan, Plan to Fail
Succeeding with senior living content I’m a planner by nature. While I prefer to think of myself as uber-organized, my family has another, less flattering, name for it. But planning and strategizing are leading reasons why our crew has as been so successful. Sure, we are great writers and editors. (Toot, tooting our own horn […]
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