Easy to Read Content This topic is one that always seems to generate a lot of controversy. Writers and editors who don’t focus on the digital world get their feathers in a fluff about it. And don’t even get me started on people who say it contributes to the dumbing down of this country. PLEASE […]
The World Celebrates National Grammar Day
National Grammar Day is Here! I’ll be honest. We will use just about any excuse for a celebration around here. But today really is our day. Every year on March 4th, the world pauses to celebrate National Grammar Day! Ok. Maybe not the whole word. But those of in the business of writing do. While […]
Creating an Editorial Calendar for Your Home Care or Senior Living Blog
Planning the content calendar for an assisted living blog or a home care blog takes research, coordination and a thoughtful strategy. For clients of The Senior Care Specialists, it is a process we go through every quarter and on an annual basis with each client. Some of our senior care copywriting clients are very involved […]
Evergreen Senior Living and Home Care Content
Are you saying goodbye to summer this week? Ugh. We are. This is the week everyone who enjoys calling northern Michigan “home” during the summer months packs up and heads back to their real home. One of the best parts about being a senior care writer is that you can work from anywhere. Well, anywhere […]
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