Ever wonder where those little snippets you see on the search engine results pages come from? While there are no guarantees when it comes to Google, these little snippets are often pulled from the meta descriptions you or your web crew create. So, what is a meta description and how do you go about writing […]
Digital Marketing in 6 Sentences
Don’t you just love it when you can learn something new or have something you thought was true reinforced in a matter of minutes? Like this digital marketing summary from Twitter. Most SCCS clients have been on board with us for five years or longer. Because of that, they pretty much know where we stand […]
8 Factors Influencing Your Senior Living Bounce Rate
As COVID-19 forced senior living communities to pivot and refocus their marketing efforts on digital strategies, one factor that came to the forefront was bounce rate. Marketing teams that hadn’t found time to look at their bounce rate before, finally paused to do so. What some discovered is their bounce rate was pretty high. For […]
Senior Living Content: It’s a Relationship Not a One Night Stand
Does your senior living content scream “one night stand” or “we’re looking for a relationship?” Aging services content marketing isn’t a one-hit wonder. It’s not a one and done or a one night stand. A mistake we see fairly often is when a senior living provider or home care agency creates a great website and […]
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