When it comes to the senior living decision, we know most are being made by more than just the older adult. In fact the senior living “Decider-in-Chief” is often the adult child. We’ve talked about the numbers and stats behind these decisions on many occasions. As a provider, what can you do to attract, engage […]
Senior Living: The Reluctant Audience
In the interest of short attention spans during summer months (yes, ours and yours!) we are going to be sharing shorter topics for the next six weeks. Those we hope will help you learn something new about senior living content marketing, even if you are “working” from your beach chair along Lake Michigan. We do […]
Why You Need a Senior Living Blog
Are leads the only reason to have a senior living blog? This is a question we’ve received more than a few times in recent months. It seems there was a workshop somewhere out there recently where a presenter told the audience that lead generation was the only reason to have a blog. That blogs created […]
The Voice: Senior Living Content Edition
We aren’t big reality show viewers around our office. Quite honestly, the daily barrage of real-life drama coming out of D.C. is more than enough for us! But one show we do kind of obsess over — and by kind of I mean a lot — is The Voice. And if we’re gonna be super […]
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